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The story is about the everyday lives of a rich business family, the Oberoi family who face difficult and challenging situations from time to time. The family consists of two brothers and their wives. The elder brother Tej has a wife, Jhanvi who has a drinking addiction because of Tej’s illicit affair with his secretary, Svetlana. Tej and Jhanvi have three children. Their elder son is Omkara, a sculptor and a self made billionaire who also has a history of drug use. He is an understanding person and hates his father. He was also involved a relationship with a girl named Riddhima but broke up with her later on. Tej and Jhanvi’s second child, Rudra, is a flirtatious guy and a playboy who is a fitness freak and loves partying and women, however, he does not believe in the concept of marriage. He is very friendly in nature. They also have a daughter, Priyanka whom everyone calls ‘Prinku’. She is a quiet, sweet and simple girl who gets nervous really easily because of her social anxiety disorder. Tej has a younger brother, Shakti who is married to Pinky. They have one son, Shivaay, who is the eldest son and the face of the Oberoi’s industry. He is a business tycoon with a strict personality that matches his uncle, Tej. He is arrogant, snobbish and judges people on the basis of their lineage and social status, rather than their personality or work. He does not believe in love but is engaged with a girl named Tia Kapoor because of her high class and status. Shivaay has a sense of loyalty towards his family name. Both, Tej and Pinky, want their respective sons to inherit the business and thus end up fighting each other. Even after everything the three cousins share an unusually strong bond with each other. They both love their grandmother and Priyanka.